The high wedding season has drawn to a close and now the quiet season lays ahead. Yes, this is a wonderful time to unwind and take it a bit easy. At the same time, it is a great opportunity to make strides in your business.
Want to bring your business to the next level in 2020? A great way to start is to reflect on the past year and assess what worked well and what didn‘t. Figure out which aspects of your business recquire special attention. This process and the necessary solutions will look different for everyone.
Therefore, in this article, we will provide you with a few general suggestions that are applicable to most photographers and can prove to be useful to you and your business in the coming year:
1. Update Your Website
It is always a good idea to keep your website fresh and modern. Afterall, it is a representation of your business and plays a key role in regards to whether or not your dream clients will get in touch with you.
Branding: Give the visual aspects of your brand (e.g. logo, fonts, colours) a facelift. Portfolio: Show your latest work that you are proud of, which will in turn help you attract your dream clients.
About Me: Revise the text describing yourself to make it less standardised and more personal. Moreover, consider updating your photos, and if you don‘t have one already, integrate a video.
Prices & Packages: Review what you charge and make sure that it is in line with the value that you offer. Reasses the clarity and attractiveness of your packages.
SEO: Ensure that you are constantly optimising your website to improve your Google ranking. Blog regularly and research the best keywords.
2. Further Educate Yourself
Never stop learning. The moment you stagnate, is the moment others will surpass you. Plus, it is fun and interesting to acquire new knowledge and keep growing. There are a multitude of options avaiable ranging from online courses, podcasts, one-on-one mentorsips to different sized workshops/conferences. Pick what works best for you and your business. And keep in mind, the added bonus of in-person workshops/conferences is that you get to connect with other photographers in the industry. It is great for networking and building friendships!
3. Streamline your business
Optimise Your Client Management Workflow: Are there ways to enhance the process of taking on a new client until the point of completing the work?
Improve Your Editing Process: How can you become more efficient in the post-processing portion of editing the images?
Integrate Apps/Softwares: What resources are available to help you simplify your business? Outsource: Are there aspects of your business that can be done by someone else?
Bare in mind, taking proactive steps during the quiet season to make positive changes in your business will in turn make things smoother during your high season. So use this time wisely!