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"When your couple books you as a photographer, normally they just expect you to show up on the wedding day and deliver amazing images afterwards."

As a wedding photographer, you have the opportunity serve your couples beyond providing them with precious images of their wedding day. You can make their experience of hiring you more valuable by providing them with a wedding guide that will aid them in the planning process.

— By David Kirscher
Attract Your Ideal Client by Upleveling Your Website
Attract Your Ideal Client by Upleveling Your Website

Here are three reasons why you should consider gifting your couples with a wedding guide:

1. Surprise & Delight

When your couple books you as a photographer, normally they just expect you to show up on the wedding day and deliver amazing images afterwards. Giving them guidance as to how to better plan their special day is an added bonus that they didn’t account for. That definitely makes a good impression and a reason to rave about you to their friends!

2. Professional Service

There are a lot of hobby photographers out there. A nice way to distinguish yourself is by providing a professional client experience. This also helps build confidence in your couples about your abilities and reassures them that they are in good hands.

3. Educational Aspect

In order to get great images on a wedding day, there are a few factors that certainly should be taken into account, like light. For instance, you can provide your couples with advice about the best time of day to take pictures and optimal lighting for the first dance. Moreover, you can also provide them advice about what to consider when they plan their timeline for the day (afterall, most couples are getting married for the first time and you have been to plenty of weddings). You don’t need to stop there, you can also educate them about how they can make their wedding environmentally-friendly e.g. opting out of releasing balloons into the air that can end up harming wildlife and sealife.

Take this opportunity to be creative with designing your wedding guide – fill it with beautiful images that inspire your couples. You can offer it to them digitally as a pdf or print it out beautifully like a magazine. And create a vendor list of talented people that you would love to recommend like florists, bridal boutiques, musicians etc… The options are endless!

Love Stories

Smith Rock Elopement by Laurie Wicker

Education

Create and curate your photography portfolio

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